Saving the rainforest

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Fairtrade Tea

Teas from around the globe gently reaching for the suns rays, under the watchful eye of the growers. Growers committed to their craft and content with the fair prices exchanged for their harvests. Harvests that pave the way to a better future for their families and their land.

Fairtrade Cacao

The cocoa used in our Luxury Fairtrade Hot Chocolate is grown under the canopy of tall trees native to the Dominican Republic. The creation of this rich and creamy product is a team effort, produced by a co-operative made up of 10,000 small Dominican Republic based cocoa farmers, harmonising the fruits of their labour, the local climate and soil with a shared passion for chocolate.

Puro Species

Pristimantis puruscafeum

Discovered by Juan Pablo Reyes

For over 6 months, Juan carried out night time missions throughout the Puro Coffee Reserve in Ecuador, searching out species both known and unknown to science, that only make their appearance in the safety of darkness. Within the forests that are located on the steep canyons separated by little streams and roaring rivers, on the eastern side of the Tungurahua volcano, he discovered Pristimantis puruscafeum, reminiscent in both colour and patterns on its skin to that of a roasted coffee bean and now named after us.

Teagueia puroana

Discovered by Lou Jost

Teagueia puroana, named after us, grows on the low branches and trunks of isolated, small trees. It differs in appearance from its relatives by its petals and sepals that taper to a long point. Before 2000, only six species of Teagueia were known to exist worldwide; three species found in Colombia and three in Ecuador. However, through the work of Lou and his students on these and neighbouring remote mountains in the eastern Andes, more species have been discovered.

Watch our short film about the Puro Frog and Orchid.

World Land Trust

World Land Trust (WLT) is an international conservation charity, which protects the world’s most biologically important and threatened habitats acre by acre. Since its foundation in 1989, WLT has funded partner organisations around the world to create reserves, and give permanent protection to habitats and wildlife.

Mission:

To protect and sustainably manage natural ecosystems of the world; to conserve their biodiversity, with emphasis on threatened habitats and endangered species.

To develop partnerships with local individuals, communities and organisations; to engage support and commitment among the people who live in project areas.

To raise awareness globally, of the need for conservation; to improve understanding and generate support through education, information and fundraising.

Learn more about WLT via the World Land Trust website.

Pink Headed Warbler Reserve

Safeguarding the protection of a lagoon whose springs deliver nutrient rich water to local coffee growers. The happy chorus of croaking frogs in audible harmony with the songs of the Pink-headed Warbler and fellow birds, a far cry from the threat their species face outside of this Puro protected pool. Carefully cut paths now connect the community with the beauty on their doorstep.

Watch our short film about the Puro Coffee Guatemala Rainforest Reserve.

“Laguna Brava is the last remaining pristine lagoon in Guatemala and more than 60% of the montane tropical forests in this area have disappeared within the last 30 years. With no nationally protected areas in this region, funding the creation of this reserve was really important to us.”

Reserve Profile:

Organisation:
Fundación Para El Ecodesarrollo y la Conservación (FUNDAECO)

We have saved:
1112 acres (04.04.16)

Total reserve size:
1112 acres

Reserve:
Laguna Brava

Biodiversity:
The area is important habitat for two Critically Endangered species of frog: Exerodonta Perkinsi and Ptychohyla hypomykter. The forest surrounding the Lagoon hold over 72 species of birds, of which 25 are listed by CITES, and 31 in Guatemala’s Red List. These include the threatened Highland Guan and Pink-headed Warbler.

Habitat type:
Montane tropical forest.

Elevation:
Ranges from 711 to 1,788 meters a.s.l.

Location:
Located within the North-West highlands of Guatemala, extremely close to the Mexican border. View in Google Maps

Three Toed Sloth Reserve

Ancient wetlands restored, signaling the return of former nature dwellers from the skies. An eco-lodge nestled within the rainforest, facilitating educational visits from Puro’s clients, consumers and employees.

A hidden waterfall re-discovered whose waters splash against reforested terrain. Sloths determined to cross roads irreverent to the oncoming traffic, supported by patient wardens to their home in the trees.

Watch a short film made by REGUA about the protected area that contains the Puro Coffee Brazil Rainforest Reserve.

“The property that was acquired was the largest fragment of forest in the region located within the buffer zone of Parque Estadual dos Três Picos. This reserve enabled REGUA to connect this fragment with the existing REGUA reserve, increasing the population viability of the species, permitting the gene flow between the areas and reducing the probability of local extinction within this fragment.”

Reserve Profile:

Organisation:
Reserva Ecológica Guapi Assu (REGUA)

We have saved:
395 acres (04.04.16)

Total reserve size:
18,265 acres

Biodiversity:
456 species of birds, 47 species of amphibian, 61 species of mammal including Puma, and Southern Woolly Spider Monkey.

Habitat type:
Low elevation Atlantic rainforest

Elevation:
Ranges from 50 – 201 metres a.s.l.

Location:
Located just 1.5 hours drive from Rio de Janeiro, on the far western part of a strip of Brazil’s Atlantic coast. View in Google Maps

Black Handed Monkey Reserve

Rivers craft their lines through the jungle to quench the thirst of local communities. Nine-banded Armadillos circle the waterfront, while the White-lipped Peccary remains silent as to the location of this secret safe haven. Amphibious life unique only to Honduras pay tribute to Puro as they bathe in these tributaries.

Watch our short film about the Puro Coffee Honduras Rainforest Reserve.

“Much of the area is in private hands and is therefore vulnerable to exploitation. The integrity of the forest is threatened by illegal timber harvesting and the contamination of soil and water supplies by agriculture. This purchase is particularly important as it contains several springs which supply fresh water to various Lencas indigenous communities located within the buffer zone of the reserve and at the Sensenti Valley.”

Reserve Profile:

Organisation:
Organisation: AESMO (Asociación Ecológica de San Marcos de Ocotepeque)

We have saved:
215 acres (04.04.16)

Total reserve size:
1268 acres

Biodiversity:
There have been few biological studies in the area but the reserve is home to Resplendent Quetzal (Pharomachrus mocinno), Nine-banded Armadillo (Dasypus novemcinctus), Paca (Agouti paca), Chachalaca (Ortalis vetula), Timbo Snake (Atropoides sp), Geoffroy’s Spider Monkey or Black-handed spider monkey (Ateles geoffroyi), Golden-mantled Howler Monkey (Alouatta palliata palliata) and Puma (Felis concolor). The rare Guatemalan Spikethumb Frog (Plectrohyla guatemalensis), listed as Critically Endangered on the IUCN Red List, may also be found within the reserve.

Habitat type:
Primary cloud forest.

Elevation:
Ranges from 1,660 to 2,240 meters a.s.l.

Location:
Located in the western part of Honduras View in Google Maps

Orchid Mountain Reserve

Discoveries new to science, a reward from nature, an orchid named after Puro. Spectacled Bears captured, but fortunately only by hidden camera traps whilst scratching their backs on trees. A hummingbird feeder whose flurry of activity was broadcast to cafes on the other side of the globe and launched to the media by Sir David Attenborough, a patron of World Land Trust. Luis, a ranger employed by Puro whose watchful eyes both protect it from poachers and loggers and take photos shared on the Puro blog.

Watch our short film about the Puro Coffee Ecuador Rainforest Reserve.

“The Cerro Candelaria reserve hosts many unique species found nowhere else in the world, including explosions of evolution every bit as important scientifically as the species on the Galapagos Islands.The Cerro Candelaria reserve helps form a biological corridor which aims to join together two previously separated national parks – Sangay National Park (south of the Pastaza) and Los Llanganates National Park (north of the Pastaza).”

Reserve Profile:

Organisation:
Fundación EcoMinga

Reserve:
Cerro Candelaria Reserve

We have saved:
5338 acres (04.04.16)

Total reserve size:
6793 acres

Biodiversity:
A rich centre for plant endemism, providing a unique location for orchids, including new species of the orchid genus Teagueia. Home to other rare and poorly known orchid species including Platysteke species (world’s smallest orchid) and new species of trees such as Blakea attenboroughii. Also home to a wide range of mammals including: Spectacled Bear, Mountain Tapir, Puma and several species of monkey, as well as the full range of eastern Andean birds, including Black and Chestnut Eagle, Giant Antpitta, Crested and Golden-headed Quetzals, Andean Cock-of-the-Rock, and both Black-billed and Gray-breasted Mountain Toucans.

Habitat type:
Cloud Forest and Paramo.

Elevation:
Ranges from 1800 to 3860 meters a.s.l.

Location:
Almost perfectly placed in the centre of Ecuador, very close to the outdoor adventure capital of the country, Baños. View in Google Maps

Andean Condor Reserve

Where Andean and Amazonian forests reach out and touch branches. A refuge provided within the most threatened ecosystem in all of South America. A bird’s eye view is had by the Andean Condor, whilst newly discovered species of night monkey and Red Howler Monkey watch from the tree canopy below. The forest floor is inhabited by endangered Mountain Tapirs and the region’s fertile soils were bestowed on local Fairtrade organic farmers who now grow Puro.

Watch our short film about the Puro Coffee Peru Rainforest Reserve.

“The forests and Paramos of Segunda y Cajas community are strategically important as they form part of the corridor connecting Tabaconas Namballe National Sanctuary (Peru) and Colambo Yacuri National Park (Ecuador). At the national level, this area has been recognized as a priority for conservation but is currently threatened by unsustainable slash and burn farming practices.”

Reserve Profile:

Organisation:
Naturaleza y Cultura Perú (NCP)

We have saved:
22,620 acres (04.04.16)

Total reserve size:
66,984 acres

Reserve:
Chinguelas-Chicuate

Biodiversity:
Land owned by the Segund y Cajcas community is home to a variety of different species. There are over 360 species of plants and over 130 birds to be found in the reserve, including 13 endemic to the extreme south Ecuador and Northern Peru (such as Black-chested Mountain-Tanager (Buthraupis eximia) and Neblina Metaltail (Metallura odomae).

Characteristic Andean species such as the Mountain Tapir (CR), Spectacled Bear (EN), Red howler monkey (Alouatta seniculus) (VU) and Cock of the Rock (Rupicola peruvianu). A recent study revealed that Red Howler Monkey (Alouatta cf. seniculus), White-fronted Capuchin (Cebus cf. albifrons) and Night Monkey (Aotus sp.) where all outside their previous known range.

Habitat type:
Cloud Forest and Paramo.

Elevation:
Ranges from 1900 – 3600 metres a.s.l.

Location:
Located around 3 hours drive from Huancabamba in the North-West of Peru. View in Google Maps

Poison Arrow Frog Reserve

Critically endangered but now daringly protected by Puro. The only secured location in the world for the feared Golden Poison Arrow Frog, one of the most poisonous animals to walk hop our earth. Their powerful venom was used for centuries by the Emberá people to tip their blowgun darts when hunting.

Watch our short film about the Puro Coffee Colombian Rainforest Reserves.

“The Golden Poison Frog is an Endangered species found only in Colombia. Dependent on primary forest, the Golden Poison Frog occurs patchily across less than 250 km2 of rainforest on the narrow Pacific coastal plain of the Chocó in western Cauca Department where the project is located.”

Reserve Profile:

Organisation:
Fundación ProAves

We have saved:
124 acres (04.04.16)

Total reserve size:
124 acres

Reserve:
Reserva Natural Ranita Terribilis

Biodiversity:
The reserve was created to protect habitat for the Golden Poison Frog (Phyllobates terribilis), a Critically Endangered and Alliance for Zero Extinction (AZE) species, but also provides a home to threatened birds including Baudo Guan (Penelope ortoni) (EN), Brown wood rail (Aramides wolfi) (VU), Blue-Billed Currasaw (Crax alberti) (CR) and Great Curassow (Crax rubra) (VU).

Habitat type:
Lowland tropical forest.

Elevation:
Ranges from 100 to 200 meters a.s.l.

Location:
Located in Timbiquí to the West of Colombia on the Pacific coast. View in Google Maps