Our Mission

Money might not grow on trees, but our money helps grow trees. Trees in coffee producing countries that together form beautiful rainforest reserves. Rainforest reserves with exceptional biodiversity that now protect the homes of endangered species for the future.

A unique partnership, crafted in 2005 with World Land Trust, has seen money from the sale of every bag of Puro coffee directed back into conserving the very habitat that conceived it. And, we are really proud with what we have achieved so far:”

Watch our film about the Puro Coffee Rainforest Reserves